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Today, there is no mystery.┬áSocial Media is becoming more sophisticated. The media giants Facebook, Amazon, Apple and Google know so much about us that their machine learning algorithms target us with personalised content. The metrics of popularity are pervasive and unavoidable. The mechanics of social media technology is so systematic that news stories, video…(Read More)

With only 10 seconds to hook a reader, a further 10 seconds to engage their interest and then a minute to make your point, you have to present everything you offer quickly – whilst you have a chance.┬áSo begin with a statement that gives promise of the value you deliver and why they should stick…(Read More)